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Let's build it Next projectWe Build Reach
E-commerce2025
Kurti Club
An ethnic-wear storefront built for browsing speed — fast filters, honest product pages and a checkout that does not lose the cart.
01
The Challenge
The catalogue lived across Instagram posts and a slow marketplace listing. Shoppers had no way to filter by size or fabric, and drop-off at checkout was high.
02
The Solution
A real storefront: one product model, instant client-side filtering, and a three-step checkout with UPI as the first-class option rather than an afterthought.
03
Design Highlights
- Editorial hero with the product worn, not floating on white.
- Filter chips pinned above the grid so refinement never costs a page load.
- Product cards carry price, size range and colourways at a glance.
- Dark canvas so printed fabrics read as the brightest thing on screen.
04
Technical Build
- Next.js with incremental static regeneration for catalogue pages.
- Razorpay checkout with UPI, cards and COD, plus server-side order verification.
- Cart persisted locally so a dropped session resumes where it left off.
- Inventory and order admin so the team ships without touching code.
- Next.js
- Tailwind
- Razorpay
- Postgres
- Analytics
05
Results
- Styles live
- 240+
- Checkout steps
- 3
- Mobile traffic
- 90%
Want something similar?
Tell me the problem — I'll tell you how I'd build it.